Professional copywriting is an investment in your business and because every business is unique – so is the copy you require. This is the reason that copywriting prices vary so much.
It is handy to think of it in these terms. A painter can’t quote the same amount for each house he paints – because no two houses are the same.
One house might have three bedrooms in addition to the standard living rooms to prep and paint. It might be brand new, with no damage to repair or furniture to move.
The other house has been the family home for 15 years and even though it has just three bedrooms, it also has a double garage to paint. Plus there is wear and tear and extra plastering that needs to be done before the painting and prep can begin. The amount of prep time he needs to invest means his work has doubled.
Writing the copy is usually the easiest part of the process, but before this can begin, I need to know exactly what I’m writing and this requires varying amounts of prep work. During the entire process I give you as much info as I can to assist you.