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Ps. These questions are hard on purpose. If you don’t know how to answer some of them, that’s fine.
I’ll go over it with you.
What is the Creative Brief?
The Creative Brief (or Brief as it is also known), is the basis of every website and piece of copy.
Your website developer and your graphic designer will take one when you meet to get a sense of what your website will look and feel like, but as copywriters, we take one too so that we can find out what you want to achieve with the message on your website.
The Brief is a series of questions that need to be discussed between you and the copywriter.
The better the brief, the better the copy.
Do you need a Creative Brief?
The Creative Brief is the master document that states exactly:
- What type of task is needed: (a 5 page website, a 10 page website, a brochure, a blog series etc)
- What the website (or other marketing collateral) is about: (what is being promoted, what pages do we need and what will each page say)
- Who is being targeted: ie who is most likely to buy from us
- What aspects of the product we’re going to promote: (what are the most important things we need to say about our product or service)
- Who our competitors are: (who else is doing what we’re doing well and what will make the reader choose us over them)
- Our key selling benefits: (what will the reader get out of doing business with us, why should they buy our product or service?)
…and much, much more.
Copywriting is very subjective business because each business has a unique voice. This can create room for error. To minimise misunderstandings and miscommunications, a brief is the key document that both the writer and the client use as their touchstone.
This brief will save you hours and potentially lots of money if you give your copywriter a comprehensive and detailed brief at the beginning of the writing process.
Download yours now.