Why Blogging is Vital to Selling More Artwork
Whether you’re a designer, an illustrator or a fine artist, the secret to selling more artwork comes from your blog’s ability to bridge the gap between you, the creative artist and your work.
Building relationships is an important part of growing your creative business. It doesn’t matter if you’re a designer, an illustrator or a fine artist, a blog is an essential tool to help you build your fan base and connect with them.
I’ve looked at plenty of artist’s websites in my time as an arts and culture columnist and almost every single one of them has just three main pages: a brief bio, a gallery page and a contact page.
Don’t get me wrong. This is a great starting point for many artists. I understand that setting up a well designed, functional website can take a lot of work, a lot of money. Or both.
But the one vital ingredient these websites are missing is a blog.
Why do creative artists need to blog?
I’m going to be a pain in the ass and answer that question with another.
Why go to the cost and the effort of creating a beautiful website to feature all your creative work, then leave off the ingredient that enables your reader to connect with your work?
You only have to look at long-time blogger, musician, artist and author Amanda Fucking Palmer, to see how blogging has brought her closer to her fans by making them feel like they’re part of her team behind the scenes. She’s a bare-all kinda gal, who loves to connect with fans world-wide with a punk-ass, endearing, love-life-because-its-messy vibe and she absolutely rocks it.
Could you imagine a world where Amanda Fucking Palmer didn’t connect with her fans this way? What if her website was just a playlist of songs to be bought, a place holder for her book, a gallery for her gigs and nothing else? It would feel almost… disingenuous.
Her blog is the place where she brings herself as the artist to the table. She shows the world how she creates, how she breathes life into her work and sets it free.
This is what a blog can do for you.
Here’s the thing. People connect with people and blogging helps you do that.
Research indicates that people are more likely to purchase art from people they know and trust. Which means that if you don’t give people a way to connect with you – those browsers on your website aren’t likely to become buyers.
The brutal truth is that consumers are bombarded with images of products all day every day. Galleries of images may look pretty, but as a means of communication they fall flat. The images need context.
This is because as consumers we aren’t accustomed to doing so much work to connect with a product. And creative artwork is particularly tricky because its benefits are somewhat subjective and intangible. This means you need to work extra hard to convince browsers that your creations make them feel good.
Now you might be thinking… How do I do this? I am not a writer!
The best part is – you don’t have to be! (Although understanding of basic grammar and punctuation is a must.) You just have to be willing to share your work, your inspiration and your creative journey.
It is your creative journey that has the power to pull people in to connect and invest in you.
You might write a post on:
- What artists inspire you
- What part of the world/life inspires you
- A few shots of your work(s) in progress
- An explanation of what you are creating and why
- A blog sharing your future creative goals/collaborations
- A few tips on how to achieve the same results you have
- A full tutorial on how to paint/draw etc
- A blog on what has failed in your project(s) and how you’ve overcome those failures
- Or you might share your mission statement
Just remember to keep it relevant to your art project. (No cat videos allowed)
We all start off as newbies, and reading about a newbie in finance just doesn’t have the same appeal as reading about a newbie painter or photographer breaking out into their field.
Fortunately, even though artists are just people who love to get elbow deep in creative juices (OK maybe that sounds gross), and splash around (even grosser), experimenting until you get something right – for most people you guys still seem to possess some **unobtainable talent** that enthralls people with your creative magic.
This alone gives artists and creatives, a unique marketing opportunity.
And your journey is unique to you. It is choc-full of your passion, your values and your pizzazz! The very things that will eventually form the basis of your brand as an artist.
So how do you get your clients to connect with your brand? You appeal to their emotions. You share your creative triumphs and your utter failures, building trust and authenticity along the way.
What happens if you decide not to blog?
Choosing not to blog as an artist is completely OK. Once you start blogging, you will need to blog consistently, say once or twice a month, in order to build your fan base. I understand that can be a huge time commitment for anyone.
It seems vital to point out here though, that by blogging regularly, you are:
- Updating your site regularly
- Giving fans a reason to visit regularly and
- Linking to your work regularly
…therefore increasing the chances of your website being ranked by the Google SEO gods. Which means the chances of someone stumbling onto your online gallery is increased by gazillion percent.*
*may not be actual figures.
Yeah, so SEO is not that straight forward, but it is a step in the right direction for any artist wanting to make a living from their work.
Only you can decide.