Art marketing for curious and courageous creatives

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Your story is powerful. It’s time to share it.

Very few brands can tell stories like creatives. Your words have the power to captivate, inspire and give people a way to relate to you, and your work.

After all, every piece of art, every design and every photograph you take is the start of a conversation with your collector or curator. You want to get that message right.

And not just that. Your stories are a crucial part of your art marketing. They add depth and meaning, share important parts of your culture, and add clarity to your message.

Ready to share your creative voice? I can help.

Story-centred art marketing

Creative arts marketing

Build a brand buyer's love

Learn how to build a creative brand – unique to your artistic identity. A brand that reflects you and what you stand for.

Collectors love to know who they’re buying from, expecially when they’ve found the perfect piece of art. 

I’ll help you build your distinctive brand.

Marketing strategy sessions

Win more proposals

Open up more opportunities to show off your work. Write a winning grant application, craft the perfect proposal or pen a compelling artist statement.

Nail that video intro about your arts practice that turns browsers into buyers. I’ll help you find the right words to get your art in front of the right people.

 

Arts marketing resources

Reach more people online

Create a unique website that helps buyers find, and fall in love with your art. Stop your ideal customers in their tracks with artwork descriptions, emails, blogs and videos that make them dig deep and send you maaaahh-ney!

I’ll help you ramp up your marketing mojo.

Ali-bally-fee-fi-fo-fally (she/her)

I’d be lying if there’s one neat title that sums up everything I do.

On one hand, you could call me a writer, digital marketer and #artgeek who loves learning all about your art, and writing about it in a relatable way.

Whether your art is about connecting to country or connecting with an audience, everything you create has a compelling story, just waiting to be uncovered and shared. #relatable

On the other hand, I’m an arts educator, event coordinator, mentor and champion. I work with arts organisations and local council to employ artists, guide them, connect them with grants and opportunities, and celebrate their successes.

If I tied it up in a nice neat bow, I’d say I’m an #artsadvocate who *loves* learning about your art and sharing it with the world.

Ali Strachan art marketing and copywriting

Who I work with

Brisbane Multicultural Arts Centre BEMAC logo
Regional Arts Services Network RASN Logo
Logan City Council Logo
Logan Live Music Month Logo
Logan Art Gallery Logo

Check out my previous work

Supersonics Piano new website blue

Daniel came to me because he needed help to make sense of his website content as he was moving over from Shopify to WooCommerce.

I helped him by reviewing, restructuring and rewriting his website and content – to make it more user-friendly and engaging, and attract the right audience.

My community

I’ve been fortunate to be able to work with some amazing artists, creatives and musicians. Here are a few of them. Want to know what they thought? Read my testimonials.

Richard Wiesel Studios Logo
Shot imagery logo white
Hard to find logo
Red Soda Logo_RedBlack
Sydney Vocal Academy Logo red
Tim Moxey Logo
Aidan Bega Adam Vee Logo
Zenism Logo
Ronelle Reid Logo 2
Annette Spinks Art Studio & Gallery logo
Supersonics Piano Logo
Luke Munro Photography logo

Community Love

Ali has not only given me many great tools and resources for my creative business, she has also given me the confidence to speak about what I am passionate about in a way that will see results. 

Ronelle Reid

Visual Artist, Ronelle Reid Art

Ali was a dream to work with. She took my collection of thoughts and brand identity and combined them into a powerful website page. From the layout right down to dot point comments, the copy is faultless and portrays me exactly as I was hoping for!
Tammy Quire

Artist, Art Educator & Art Therapist, Tammy's Art Studio

Ali has done an incredible job with our full site copy, 2x wireframes for other sites, and social content. Her understanding of the creative and performing arts was a huge asset to us.

Tim Moxey

Singer Songwriter

Ali gets to the core of how local artists approach their lives and careers so that readers can dive deeper into the stories, but those she interviews also discover more about themselves in the process. She creates strong visuals with her words and teaches us how to understand objects and topics far beyond what we can see and touch.

Naomi Crawford

Artist and Gallery Manager

Ali managed our website copy project meticulously - from start to finish - and wrote engaging, interesting copy for our photography website.

Sarah Spence

Copywriter, Content Copywriting

Stop practicing and start being an artist

I acknowledge the Aboriginal and Torres Strait Islander peoples as the first inhabitants of Australia. I pay my respects to the Elders past and present as the traditional Custodians of the lands and waters.

I acknowledge their living culture and their traditional art forms. I recognise that the land where I live, learn and work is Yugerra land and sovereignty was never ceded. I’m committed to building and sustaining respect and understanding between Indigenous and non-Indigenous artists.