As a professional writer I know
how hard it is to communicate the
value of what I do.
As a fellow artist and creative entrepreneur, I know you struggle with this too.
Whether we like it or not, our society values creative work differently to the products and services provided by other industries. Why? Because the value people place on creative work is subjective. It means different things to everyone.
But the arts are vital to a healthy, happy and connected community – especially in our modern, digital age. And I don’t think we value it enough!
As a digital marketer and professional writer, I’ve worked with more than 50 local and international visual and textile artists, fashion designers, photographers, musicians and writers.
I’ve helped them share the benefits of what they do, so they could build their business and keep doing what they love.
I know the struggles you face
when marketing your work.
Ali Strachan is a good writer, interviewer and a professional journalist. I hope I have the opportunity to work with her again.
Alison has excellent writing skills, however, that is just the tip of the iceberg. Her eagle eyes and her ability to listen to her subject make her a good journalist as well. Her professionalism and sensitivity to her surroundings give her insight into her subject and the ability to get to the truth of the matter.
It’s time to create a connection between your
brand, your work and your audience.
You might not identify as an “artist”, but if you’re producing creative work (aka music, jewellery, photography, design – hell, you might even be combining your love of acting with professional training) and you want to be paid for it – you are a business and that business is a brand.
The reality is, like other small businesses, cultivating and sharing that brand is your responsibility.
I know, I know. It’s not easy.
You didn’t sign up to be a marketer, and you have no time to market your work.
You don’t like it and even if you know a bit about marketing, there’s so much to do and it can be really overwhelming.
You just want to create.
And that’s where I can help.
When your marketing is effective it doesn’t just
reach the right people, it Moves them.
And you want to do more than move people – you want to make them dance!
With words as my secret weapon, I build effective arts marketing strategies that creates a connection between your brand, your work and your audience. Sounds simple, right?
I’m the professional writer you need to help you move past the ‘starving artist’ myth, and take your business from barely surviving, to thriving and inspiring.
What do you get when you work with me?
- An arts advocate who understands the industry and the challenges you face
- Someone who’s involved with helping creatives succeed on a local level (running workshops, arts events and is engaged with the industry every day)
- A digital marketer with in-depth knowledge of a variety of technical tools
- Search engine optimisation (SEO) smarts that help your nail your website and get found by the right people
- Someone who believes in your individual creativity and supports you to make your colourful mark on the world
I am really happy that you have understood the issues so well in such a short time.
Ali provided us with a great strategy to implement for our new website. The communication and support throughout the project was excellent.
Okay, but how do we work together, Ali?
Marketing can be all consuming. So, I help you prioritise and simplify your tasks so you can start taking action.
I’m not a one-night-stand-marketer. I believe in a collaborative approach to creating content for your brand, and work in partnership with you to learn as much as about your business as I can.
That way, you benefit from knowing that I understand what you do for your clients inside and out, and can share your story in a genuine way.
Let’s connect those dots
People connect with creative brands via the stories they tell, and when you share yours – you make space for connection and invite people into your creative world. And there’s nothing your audience loves better than learning about what you do.
Words are the most powerful tool in your marketing toolbox.
Let’s infuse them with colour.
Engaging Ali for copywriting was the best thing that I could have done for my business.
It not only saved me time and heartache, it gave my business an added edge of professionalism and confidence that I would not have achieved without her.
Ali is a smashing SEO Copywriter. It’s no surprise she was recommended to me. She is so easy to work with, a true creative and professional.
Her work ethic, flexibility and communication skills really are commendable.
I look forward to working with you again in the future – Thanks Ali.
What I bring to the table
- Digital Masterchefs Member (2018 – 2019) ensuring I stay up-to-date with the latest SEO updates and digital marketing strategies. In need of a qualifies SEO developer (not just one that says they are and aren’t?) I can recommend someone.
- The Recipe for SEO Success Online Course (2017)
Puttogether by the amazing Kate Toon. Lifetime access materials so I’m trained on top of ongoing SEO algorithm changes via the Masterchefs group.
- Training and mentoring with The Clever Copywriting School (2016 – 2019)
- Australian Writer’s Centre’s Copywriting Essentials and Magazine and Newspaper Writing Courses (2016)
- Queensland Writer’s Centre’s Year of the Novel Manuscript Writing Workshops (2010)