by Ali Strachan | Feb 8, 2019 | Content Marketing, Video marketing
A 5 step video marketing guide for artists No budget, no confidence and no time? No worries. So, you think you lack the skills and equipment to include video in your marketing? Nothing could be further from the truth. When it comes to the different types of content...
by Ali Strachan | Nov 18, 2018 | Content Marketing, Social media
The ultimate guide to marketing yourself as a music artist Plus 21 content ideas for musos (when you’re stuck on what to post) I’ve worked with a few musicians now and the number one thing they’re worried about is marketing themselves as artists online. If...
by Ali Strachan | Nov 2, 2018 | Culture
Spiritual celebrations, culture and mortality This article was originally published on Fringe Art & Culture. With the commercialism of cultural and religious traditions, it is easy to be dismissive of them. But it’s the perfect time to stop and consider how...
by Ali Strachan | Sep 12, 2018 | Freelancing
Being your own boss: is it all it’s cracked up to be? Behind the curtain on what it’s like to be a freelance copywriter There’s a lot of kickbacks to being your own boss, and it doesn’t matter if you call yourself a sole trader, a freelancer, a guru, coach or...
by Ali Strachan | Jul 6, 2018 | Content Marketing
The 5 C’s of marketing for artists Creative content marketing for artists that engages browsers and turns them into buyers I’m gonna venture a guess here – and correct me if I’m wrong… Somewhere deep down, there’s a part of you that’d luuurve to be a...
by Ali Strachan | May 13, 2018 | Freelancing
CopyCon 2018: The creative introverts’ dream conference How CopyCon inspired me to stop taking my business half seriously I’ve got to admit, I’m pretty shit at this whole “business” thing. Like many creatives, the reason I went into business was because I love...
by Ali Strachan | Jan 27, 2018 | Blogging, Content Marketing, SEO, Writing Copy
What is an SEO copywriter? And why SEO is the new black in content marketing Since I began freelancing, 95% of the writing I’ve done for brands has been online – for their websites, blogs, social media and emails. Although many people don’t realise it, writing online...
by Ali Strachan | Mar 10, 2017 | Freelancing
How writing for a life coach has helped my freelance business Want a healthy business that you’re happy to work in? You need to take care of yourself from the inside out first. One of the best things about my job as a copywriter is getting to know...
by Ali Strachan | Jan 13, 2017 | Freelancing, Productivity
How to write faster and be more productive Productivity and time management skills from the best content writers around We all know the siren song of procrastination; a cappella harmonies that prevent us from reaching our goals and pull us into the jagged rocks...
by Ali Strachan | Jan 2, 2017 | Blogging, Writing Copy
How to structure a blog post your readers actually want to read Simple tips that will help you write well and engage your readers Writing engaging, easy to read blogs is harder than you think. It’s as much about your writing skill as it is about the way you...
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