by Ali Strachan | Feb 8, 2019 | Content Marketing, Video marketing
No budget, no confidence and no time? No worries. So, you think you lack the skills and equipment to include video in your marketing? Nothing could be further from the truth. When it comes to the different types of content marketing at your disposal, video gets a bad...
by Ali Strachan | Nov 18, 2018 | Content Marketing, Social media
Plus 21 content ideas for musos (when you’re stuck on what to post) I’ve worked with a few musicians now and the number one thing they’re worried about is marketing themselves as artists online. If you’re wondering how to promote your music and build up your networks...
by Ali Strachan | Nov 2, 2018 | Culture
Spiritual celebrations, culture and mortality This article was originally published on Fringe Art & Culture. With the commercialism of cultural and religious traditions, it is easy to be dismissive of them. But it’s the perfect time to stop and consider how...
by Ali Strachan | Sep 12, 2018 | Freelancing
Being your own boss: is it all it’s cracked up to be? Behind the curtain on what it’s like to be a freelance copywriter There’s a lot of kickbacks to being your own boss, and it doesn’t matter if you call yourself a sole trader, a freelancer, a guru, coach or...
by Ali Strachan | Jul 6, 2018 | Content Marketing
The 5 C’s of marketing for artists Creative content marketing for artists that engages browsers and turns them into buyers I’m gonna venture a guess here – and correct me if I’m wrong… Somewhere deep down, there’s a part of you that’d luuurve to be a...
by Ali Strachan | May 13, 2018 | Freelancing
CopyCon 2018: The creative introverts’ dream conference How CopyCon inspired me to stop taking my business half seriously I’ve got to admit, I’m pretty shit at this whole “business” thing. Like many creatives, the reason I went into business was because I love...
by Ali Strachan | Jan 27, 2018 | SEO, Writing Copy
What is an SEO copywriter? And why SEO is the new black in content marketing Since I began freelancing, 95% of the writing I’ve done for brands has been online – for their websites, blogs, social media and emails. Although many people don’t realise it, writing online...
by Ali Strachan | Mar 10, 2017 | Freelancing
How writing for a Life Coach has helped my freelance business Want a healthy business that you’re happy to work in? You need to take care of yourself from the inside out first. One of the best things about my job as a copywriter is getting to know...
by Ali Strachan | Jan 13, 2017 | Freelancing, Productivity
How A Regular Writing Routine Helps You Boost Productivity Productivity and Time Management skills from the best content writers around Over the last six years I have committed to making a regular writing routine work around a hectic work and family schedule....
by Ali Strachan | Jan 2, 2017 | Blogging, Writing Copy
7 Ingredients To Make Your Blog Post Super Tasty + Free Blog Template Tasty tips for writing moreish blogs your clients can’t ignore Unless you’re blogging for personal reasons, each blog post you write should be working to engage your audience in what you...
I love learning how creatives and innovators tick, and designing a content strategy that helps them make a living off their work.
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