by Ali Strachan | Jun 8, 2023 | Artist identity and branding, Arts copywriting, Content marketing
Express your artist identity, build your profile How do you want people to feel when they engage with your art? What vibe or personality do you want your work to evoke? What ideas, messages or themes do you want to share? Who are your collectors and how do you want...
by Ali Strachan | May 25, 2023 | Arts copywriting, Content marketing
How to avoid writing a yawn-worthy artist statement (with examples) Artist statements are found on gallery walls, in art brochures and on websites. They’re requested as part of proposals, award entries and art directory listings. These words are a window into your art...
by Ali Strachan | Apr 13, 2023 | Arts copywriting, Content marketing, Writing tips
Art for all: 6 hidden barriers to an inclusive arts practice Art is for everyone. You only have to spend a few minutes on Instagram or Pinterest to see how much people love it. Yet, art still has a branding problem. Despite the appearance of creative success on...
by Ali Strachan | Feb 9, 2023 | Content marketing
Combine storytelling and art to make a bigger impact (and sell more art) Artists are natural storytellers. Your stories show up in your work, in every brushstroke, stitch, lyric or pendant you create. But they’re also in every instagram caption you write. Every...
by Ali Strachan | Jan 11, 2023 | Business of art
Comparing copywriting prices for your art practice? Read this first Last updated Jan 2023 So you’re ready to hire a copywriter to help you write about your art and creative practice! Whoop! Outsourcing your writing can provide you with clarity, confidence and...
by Ali Strachan | Oct 30, 2020 | Uncategorized
Behind the art and music of Ipswich artist, Damien Johnson I first met Damien as part of the mentoring I’ve been doing this year with BEMAC (Brisbane Multicultural Arts Centre). He’s a smart, curious guy whose creative practice is entwined in his emerging...
by Ali Strachan | Sep 25, 2020 | Business of art
Feature artist Chloe Wigg: How art saved her life I’m working with Chloe at the moment to craft her artist statement, and it’s been such a pleasure to dig deep into her art and her creative process. I’ve never met anyone who works so purposefully,...
by Ali Strachan | Jul 13, 2020 | Business of art
10 minutes with Logan Artist, Ronelle Reid How she left her job and start her career full time in 2020 For Logan Artist Ronelle Reid, it was only a matter of time before she committed herself to her art full-time. As a kid, it was all she dreamed of. Over the years...
by Ali Strachan | May 12, 2020 | Business of art, Uncategorized
Artist Interview with Therese Flynn-Clarke How will we continue to exist in our ever-changing environment? Over the last few months, this question keeps popping up in my mind. Which is why I found Therese’s latest body of work intriguing, even if it was...
by Ali Strachan | Apr 10, 2020 | Business of art
Art not selling? Build a profitable arts practice with these tips There’s never been a better time to make good art. The world needs it. *You* need it. After all, the arts connects us. It helps us make sense of the world. It allows us to channel our energy into...