Build your brand

Create an art marketing plan

that works

DIY arts marketing strategy sessions

Are you finding it hard to attract people who want to buy your work?

If you’re struggling to find the right words to promote your art or music and you’re not sure which ways are best to market it – then you’re in the right place.

In these one-on-one sessions, I’ll help you create a customised art marketing plan that suits you and your budget.

 

100% personalised guarantee

Every idea and solution I create is tailored to you and your customers.  Because, well, that’s what works. 

Brand Foundations + TOV discovery session Ali Strachan

Smashing Sixty Discovery Session

Like many artists you’re a do-er.

You’ve been inspired to create and so you’ve poured everything you have into your work and learned a lot in the process.

You’ve built an incredible portfolio or playlist and you want to share it, engage new people in new conversations and make an impact. You want it to be more than just your side-gig.

But you’re not sure how. You’re stuck. 

This art marketing strategy session is for you.

We’ll do a deep dive into your business, so you can DIY an art marketing plan (and save yourself the money of paying someone to do it for you).

You’ll walk away with the confidence of knowing what your next steps are to promote your work, and do it in a way that upholds your values while engaging the *right* people who’ll buy from you over and over again.

How it works

I’ll send you an invite to join me on a Zoom conference call and chat for 60 minutes

What's included
  • Copy of the recorded Zoom chat (so you can revisit it later)
  • A fleshed-out Brand Questionnaire with everything we discussed so you can refer to it over and over again
  • The basic Point of Difference (USP) Worksheet that will help you understand how you stand apart from other artists
  • All the info about your ideal customers, your brand’s values, personality and mission* (that we were able to cover)
  • Info on your tone of voice* (that we were able to cover)
  • A checklist of the 10 next steps for your marketing

*Please note, we might not be able to cover everything in detail in this session as it’s designed to be an intro into how to understand your brand. Skip on down and book one of the sessions below to make sure we cross off everything.

To prepare

Complete this questionnaire so I can get to know you and your business before we begin. It includes all your social profiles, websites plus a few extra questions. 

 https://hello.dubsado.com:443/public/form/view/5d929e531e47e845e05433a6 

Got a question? Just holler. 

I’ll review it all before our session, so you know I’m not coming in cold.

Investment

From $247.00

 

BUY NOW

BONUS

Content Strategy Template

Engaging Ali for copywriting was the best thing that I could have done for my business.

It not only saved me time and heartache, it gave my business an added edge of professionalism and confidence that I would not have achieved without her.

Adrian Doidge

Lead Artist for Zenism

Point of difference + ideal customer discovery session

This session is perfect for you if you who want to get the down and dirty on how your personal, creative brand makes your ideal client grin with glee. We’ll put your business + brand under the microscope and uncover:

  • What you do for your clients (the low-down on all your products and services)
  • Why you’re the best choice to help them (what unique experience makes you better than your competitors)
  • How you work best (so that you can attract clients who work this same way)
  • How you do it better than anyone else (What processes are unique to you and making you a game-changer in your industry)
  • Who your competitors are (and how they’re doing things so you can distinguish yourself from them)

We’ll uncover who your ideal clients are. Ones that match your values, and work the same way you do.

This will form part of the foundations of your brand, so that you understand how you can speak their language and attract more of them.

How it works

I’ll send you an invite to join me on a Zoom conference call and chat for 60 minutes.

Then I’ll create a full report for you to keep that lists everything we’ve discussed for your reference:

  • A fleshed-out Brand Questionnaire with everything we discussed
  • Your brand’s point of difference (products, processes, purpose)
  • Fully fleshed out customer avatars (so you know who you’re targeting with your marketing)
  • A map of each of your ideal customers’ journeys to purchase
  • An overview of how this might affect your tone of voice
What's included
  • Copy of the recorded Zoom chat (so you can revisit it later)
  • A fleshed-out Brand Point of Difference + Ideal Customer Report with everything we discussed
  • The map of your ideal customers’ journeys to purchasing from you
  • The 10 next steps for your marketing
To prepare

Send me the links to all your social profiles, websites, an example email newsletter and anything else you’re using to market your business.

I’ll review it all before our session, so you know I’m not coming in cold.

Investment

From $477.00

 

BUY NOW

BONUS

Content Strategy Template +

10% Discount on the Brand foundations + Tone of voice discovery session

Brand foundations + tone of voice discovery session

This session builds on the point of difference + ideal client session (but can be booked without it). It’s perfect for you if you who want to learn how to lay your heart on your sleeve and share your creative brand in a bold and colourful way that resonates with everything your ideal clients stand for.

Together we’ll uncover your brand’s vision, personality and values, and define your brand archetype that will underpin how you communicate with your clients – so that your branding is consistent across all your marketing channels. After all, you’re competing to be heard in a crowded marketplace, so your communication needs to be clear and compelling to your target market – helping them make the connection between you as the artist, your brand and your products and services.

We’ll put your business + brand under the microscope and uncover:

  • Why your writing matters
  • The words you AND your customers like and use, and ones that put them off
  • Your brand’s vision + BIG idea (that will underpin all your decisions)
  • Your brand’s values or principles (important in today’s ever increasing values-based economy) – and what types of content will help you portray these
  • Your brand’s personality (and what types of content will help you portray this)

These foundations will form part of the foundations of your brand, so that you know the exact words to use when communicating with your ideal clients, so that you attract more of them. Again, it’s a no-holds-barred, no-strings-attached, honest and informative chat. You’ll walk away with actionable tips, and a clear idea of how to continue to communicate with confidence.

How it works

I’ll send you an invite to join me on a Zoom conference call and chat for 60 minutes.

Then I’ll create a full report for you to keep that lists everything we’ve discussed for your reference:

  • The foundation of your brand (vision + BIG idea, values, personality + types of content to help you portray this)
  • A complete understanding and example of the words you’ll use to market your creative business from now on
What's included
  • Copy of the recorded Zoom chat (so you can revisit it later)
  • A fleshed-out Brand Foundations + Tone of Voice Report with everything we discussed – with exact words you AND your customers like and use, and ones that put them off
  • Sample copy that will portray these brand foundations so you’re 100% clear on your brand’s voice
  • The 10 next steps for your marketing
To prepare

Send me the links to all your social profiles, websites, an example email newsletter and anything else you’re using to market your business.

I’ll review it all before our session, so you know I’m not coming in cold.

Investment

From $877.00

 

BUY NOW

BONUS

Content Strategy Template, Language style guide, Web writing tips and editorial checklist +

10% Discount on the Point of Difference + Ideal Customer discovery session.

Next >> Learn how to share your story

Ali managed our website copy project meticulously - from start to finish - and wrote engaging, interesting copy for our photography website.

She was communicative and professional as well as being lovely and fun. Highly highly recommend!!

Sarah Spence

Copywriter, Content Copywriting

Ali provided us with a great strategy to implement for our new website. The communication and support throughout the project was excellent.

Rachel Scott

General Manager, Fast Settlement Loans

Your questions, answered frankly

I’ve answered many of the common questions I get here,

but if you have another, just holler.

Can you put together a custom package for me?

You betcha. The prices and packages I list on my website aren't one-size-fits-all marketing solutions for every business. Every industry is unique and different things work in different scenarios, for different target markets.

If you're unsure what you might need, we can have a quick chat to uncover what your goals are, and what content you already have and I can put a package together for you. Or, for a more in depth one-one-one session you might like to book in a thirty or sixty-minute strategy session.

How do I book you?

First of all, I'm so bleedin' excited you want to work with me! Second, for a quick response give me a call on 0415 272 150 and if I'm not with a client - I'll give you a call straight back. Or send me a message via my contact page with the content you need, and I'll respond as soon as I can so we can discuss what you need.

What experience do you have in the arts?

As an arts advocate, I work closely with the local organisations and councils to arrange community arts events that inspire and involve people. 

I understand the industry, the way gallery managers and public venues think, so I'm the perfect choice to help you expand your reach.

Plus, I'm always looking for local artists, musicians, makers and performers to collaborate with, and be a part of our events. If you're keen - hit me up.

I've never worked with an arts marketer before, how does it work?

There's nothing worse than working with someone who doesn't have a clear process and is able to lead you through your project, so you know what you're getting, when and for how much.

Arts marketing and strategy is a collaborative and creative process, so here's what you can expect when we work together:

  1. Our project starts with a chat about your creative business and your marketing needs.
  2. If I don't have all the info I need from this call, I'll send you a link to my Project Discovery Form so I can give you a more accurate quote.
  3. You accept the quote and I draw up a Proposal with all the project details, my T&C's and costs for you to approve. Also included will be the scope, the timelines and deposit details.
  4. I'll issue my invoice and book your project into my schedule.
  5. I issue my Project Questionnaire  so I can get to know your business, its target market, how you work and what you create inside and out.
  6. I create a Trello board and invite you to keep track of the project and it's deliverables. Everything is transparent so you can see how I work.
  7. I book in another briefing call (if needed) to clarify any further details
  8. Then I get researching and writing!
  9. In most cases you get a first draft, two rounds of amends and proofreading included.
  10. When you're happy with the content, we've dotted all our i's and crossed our x's and t's and everything has been paid for - you can start using the content.

Got a question? Happy to answer them as we go. Check out my about page for more on me and how I work.

Do you work with brands outside the arts industry?

I sure do. While I love working with creatives, I also have a lot of experience working with brands within all sorts of industries. Want to know more about who I've worked with and what results I've had? Check out my testimonials.

Some of my favourites have been:

 

  • Marketing (virtual assistant and copywriter) SEO website content
  • Disability sector (NDIS service providers and SaaS tech startups): website content, SEO, video scripts, email marketing, social media management, ongoing content strategy
  • Arts industry (artists, photographers, videographers, jewellers, DJs and singer-songwriters): writing website content, artwork descriptions, exhibition proposals, blogs, brochures, online store optimisation
  • Ethical fashion and design – unifying brand message and products, website copy
  • Finance and insurances (boutique finance and specialist disability insurance providers): website copy, blogs and video scripts
  • Health and wellbeing industry (life coaching, personal training, nutrition): sales landing pages
  • And more... 

 

 Think we’d be

a good fit?