by Ali Strachan | Apr 13, 2023 | Arts copywriting, Content marketing, Writing tips
Art for all: 6 hidden barriers to an inclusive arts practice Art is for everyone. You only have to spend a few minutes on Instagram or Pinterest to see how much people love it. Yet, art still has a branding problem. Despite the appearance of creative success on...
by Ali Strachan | Feb 9, 2023 | Content marketing
Combine storytelling and art to make a bigger impact (and sell more art) Artists are natural storytellers. Your stories show up in your work, in every brushstroke, stitch, lyric or pendant you create. But they’re also in every instagram caption you write. Every...
by Ali Strachan | Feb 8, 2019 | Content marketing
A 5 step video marketing guide for artists No budget, no confidence and no time? No worries. So, you think you lack the skills and equipment to include video in your marketing? Nothing could be further from the truth. When it comes to the different types of content...
by Ali Strachan | Nov 18, 2018 | Content marketing
The ultimate guide to marketing yourself as a music artist Plus 21 content ideas for musos (when you’re stuck on what to post) I’ve worked with a few musicians now and the number one thing they’re worried about is marketing themselves as artists online. If...
by Ali Strachan | Jul 6, 2018 | Content marketing
The 5 C’s of marketing for artists Creative content marketing for artists that engages browsers and turns them into buyers I’m gonna venture a guess here – and correct me if I’m wrong… Somewhere deep down, there’s a part of you that’d luuurve to be a...
by Ali Strachan | Jan 27, 2018 | Content marketing, Writing tips
What is an SEO copywriter? And why SEO is the new black in content marketing Since I began freelancing, 95% of the writing I’ve done for brands has been online – for their websites, blogs, social media and emails. Although many people don’t realise it, writing online...