by Ali Strachan | Jun 8, 2023 | Artist identity and branding, Arts copywriting, Content marketing
Express your artist identity, build your profile How do you want people to feel when they engage with your art? What vibe or personality do you want your work to evoke? What ideas, messages or themes do you want to share? Who are your collectors and how do you want...
by Ali Strachan | May 25, 2023 | Arts copywriting, Content marketing
How to avoid writing a yawn-worthy artist statement (with examples) Artist statements are found on gallery walls, in art brochures and on websites. They’re requested as part of proposals, award entries and art directory listings. These words are a window into your art...
by Ali Strachan | Apr 13, 2023 | Arts copywriting, Content marketing, Writing tips
Art for all: 6 hidden barriers to an inclusive arts practice Art is for everyone. You only have to spend a few minutes on Instagram or Pinterest to see how much people love it. Yet, art still has a branding problem. Despite the appearance of creative success on...
by Ali Strachan | Feb 9, 2023 | Content marketing
Combine storytelling and art to make a bigger impact (and sell more art) Artists are natural storytellers. Your stories show up in your work, in every brushstroke, stitch, lyric or pendant you create. But they’re also in every instagram caption you write. Every...
by Ali Strachan | Feb 8, 2019 | Content marketing
A 5 step video marketing guide for artists No budget, no confidence and no time? No worries. So, you think you lack the skills and equipment to include video in your marketing? Nothing could be further from the truth. When it comes to the different types of content...
by Ali Strachan | Nov 18, 2018 | Content marketing
The ultimate guide to marketing yourself as a music artist Plus 21 content ideas for musos (when you’re stuck on what to post) I’ve worked with a few musicians now and the number one thing they’re worried about is marketing themselves as artists online. If...