by Ali Strachan | May 25, 2023 | Arts copywriting, Writing tips
How to avoid writing a yawn-worthy artist statement (with examples) Artist statements are found on gallery walls, in art brochures and on websites. They’re requested as part of proposals, award entries and art directory listings. These words are a window into your art...
by Ali Strachan | Apr 13, 2023 | Arts copywriting, Content marketing, Writing tips
Art for all: 6 hidden barriers to an inclusive arts practice Art is for everyone. You only have to spend a few minutes on Instagram or Pinterest to see how much people love it. Yet, art still has a branding problem. Despite the appearance of creative success on...
by Ali Strachan | Jan 27, 2018 | Content marketing, Writing tips
What is an SEO copywriter? And why SEO is the new black in content marketing Since I began freelancing, 95% of the writing I’ve done for brands has been online – for their websites, blogs, social media and emails. Although many people don’t realise it, writing online...
by Ali Strachan | Jan 2, 2017 | Writing tips
How to structure a blog post your readers actually want to read Simple tips that will help you write well and engage your readers Writing engaging, easy to read blogs is harder than you think. It’s as much about your writing skill as it is about the way you...