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Copywriting for creatives


We’re living in a digital world. It’s no longer enough to rely on galleries, events, and spaces to share your work for you. Your collectors are online and they’re searching for work like yours. So how do you recreate that same emotional connection you get from seeing a piece up close? You use words.

Words and stories are a creative’s secret weapon. They entice people to fall for your work harder, to dig deeper, to follow longer. They create an experience for your buyer that goes beyond a photo on the webpage.

As a specialist arts marketer, I craft rivetting copywriting for creatives that capture your audiences’ attention to sell more work.

How can creative copywriting help you?

Step 1

Spotted across the room

A visitor arrives at your website via a Google search or social media link. Hook them with your website and story. Inspire them to learn more about you. 

Step 2

Say hello. Share your story.

If your visitor likes what they’re seeing and reading, they’ll stay. They might read your blogs, browse your listings and spot something they like…

Step 2

Ask them out on a date

It’s time to offer them a chance to sign up to your email list. You might need an incentive (I can help you with that!)

Step 4

They say yes!

Now they’re signed up, stay in touch through email.  Send new art info, special offers, invites to exhibitions. Keep your emails personal and interesting.

Step 5

When they're ready

At a later time, when they’re ready to buy art – you’ll be top of mind. People buy from artists they know and like, and it can take up to 7 reminders before making that purchase.

Step 6

Don't ghost them after one date

Keep them posted with your emails. You never know when they’ll next want to buy art, or introduce you to friends and family!

You get digital content that’s far from dull

Build your brand

Action-driving Art Descriptions

Stop your buyers and collectors in their tracks with your stunning work, then hold them there with descriptions that capture the heart and rock’n’roll in each piece.

Nail your website

Brand-perfect website copywriting

Create a unique website that helps buyers find, and fall in love with your art. Showcase your portfolio in the best way possible and make it simple for collectors to connect and follow you.

Share your story

Unboring email copywriting

Much more than your standard dull newsletter, my email copywriting encourages click-throughs, interaction and helps you get to know your fans. What’s not to love?

Show your work

Sound-like-you video scripts

Want to excite your fans with your next art launch – but don’t know what to say on camera? I’ll help you craft a script that sounds like you, and makes filming feel natural. 

Ali managed our website copy project meticulously - from start to finish - and wrote engaging, interesting copy for our photography website.

Sarah Spence

Copywriter, Content Copywriting

Ali’s writing style is beautifully articulate and reflects a genuine understanding and respect for the person within their context. Her Approach was highly professional and very prompt, whilst keeping me involved during the process, which was very much appreciated.

Sam Randal

Artist, Sam Randall Art

Ali is a smashing SEO Copywriter. It’s no surprise she was recommended to me. She is so easy to work with, a true creative and professional. Her work ethic, flexibility and communication skills really are commendable.
I look forward to working with you again in the future – Thanks Ali.
Olivia Mislov

Owner, Coco Luna Jewellery

Ali has an incredible ability to pick up on exactly what is needed and to craft engaging and easy to read copy. She is a skilled SEO copywriter who is a delight to work with. Ali worked swiftly to meet my deadline and I’m thrilled with the outcome.

Jenny Lindsay

Owner, Connectjen

Your questions, answered frankly

I’ve answered many of the common questions I get here,

but if you have another, just holler.

Can you put together a custom package for me?

You betcha. The prices and packages I list on my website aren’t one-size-fits-all marketing solutions for every business. Every industry is unique and different things work in different scenarios, for different target markets. 

If you’re unsure what you might need, we can have a quick chat to uncover what your goals are, and what content you already have and I can put a package together for you. Or, for a more in depth one-one-one session you might like to book in a one-on-one branding strategy session.

How do I book you?

First of all, I’m so bleedin’ excited you want to work with me! Second, for a quick response give me a call on 0415 272 150 and if I’m not with a client – I’ll give you a call straight back. Or send me a message via my contact page with the content you need, and I’ll respond as soon as I can so we can discuss what you need.

I've never worked with an arts marketer before, how does it work?

There’s nothing worse than working with someone who doesn’t have a clear process and is able to lead you through your project, so you know what you’re getting, when and for how much.

Arts marketing and strategy is a collaborative and creative process, so here’s what you can expect when we work together:

  1. Our project starts with a chat about your creative business and your marketing needs.
  2. If I don’t have all the info I need from this call, I’ll send you a link to my Project Discovery Form so I can give you a more accurate quote.
  3. You accept the quote and I draw up a Proposal with all the project details, my T&C’s and costs for you to approve. Also included will be the scope, the timelines and deposit details.
  4. I’ll issue my invoice and book your project into my schedule.
  5. I issue my Project Questionnaire so I can get to know your business, its target market, how you work and what you create inside and out.
  6. I create a Trello board and invite you to keep track of the project and it’s deliverables. Everything is transparent so you can see how I work.
  7. I book in another briefing call (if needed) to clarify any further details
  8. Then I get researching and writing!
  9. In most cases you get a first draft, two rounds of amends and proofreading included. 
  10. When you’re happy with the content, we’ve dotted all our i’s and crossed our x’s and t’s and everything has been paid for – you can start using the content.

Got a question? Happy to answer them as we go. 

Do you work with brands outside the arts industry?

I sure do. While I love working with creatives, I also have a lot of experience working with brands within all sorts of industries. Want to know more about who I’ve worked with and what results I’ve had? Ask to see more of my portfolio.

Some of my favourites have been:

  • Marketing (virtual assistant and copywriter) SEO website content
  • Disability sector (NDIS service providers and SaaS tech startups): website content, SEO, video scripts, email marketing, social media management, ongoing content strategy
  • Arts industry (artists, photographers, videographers, jewellers, DJs, bands and singer-songwriters): writing website content, artwork descriptions, bios, exhibition proposals, blogs, brochures, online store optimisation and more.
  • Ethical fashion and design – unifying brand message and products, website copy
  • Finance and insurances (boutique finance and specialist disability insurance providers): website copy, blogs and video scripts
  • Health and wellbeing industry (life coaching, personal training, nutrition): sales landing pages
  • And more… 


Ready to get found online?

I acknowledge the Aboriginal and Torres Strait Islander peoples as the first inhabitants of Australia. I pay my respects to the Elders past and present as the traditional Custodians of the lands and waters.

I acknowledge their living culture and their traditional art forms. I recognise that the land where I live, learn and work is Yugembah, Jagera/Yugerra, Turrbul and Bundjalung land and sovereignty was never ceded. I’m committed to building and sustaining respect and understanding between Indigenous and non-Indigenous artists.