0415 272 150

Nail your website

Ever wondered which websites are best for artists?

 

The truth is, it doesn’t matter what type of website platform you choose – as long as it’s easy to navigate, looks great and you’ve taken the time to add content that helps your buyers connect with you and your work.

Sounds easy right? It’s not always.

Everything you create has a part of you in it, so it can be damn near impossible to write about it. That’s why an outside perspective is so valuable.

I can help you cut through the noise in your head, hone your message and craft click-worthy content that your customers’ love.

Your website content will be easy-to-read, engaging and sound exactly like you. I’ll even help you structure the content and optimise it for conversions (which means more sales!). I help you:

  • Create swoon-worthy content that makes people fall in love with you
  • Optimise your online store for a ‘buy now’ frenzy
  • Work out what’s going wrong with that site of yours with a search-engine optimisation (SEO) audit
  • Structure your content to make it easy to understand and buy from you
  • Map out your content so you can write it yourself (and save yourself some dosh)

 

What are the best websites for artists

My website is broken, help me fix it!

Woah! I’m no designer. But I do know a thing or two about search engine optimisation (SEO). And I’ve seen plenty of creatives’ websites (good and bad!). I know what works and what doesn’t.

This session is about the small changes that will give you the biggest impact to increase your engagement, conversions and search engine rankings.

If you’d love a comprehensive SEO audit of your site (from someone who also understands content as well as the technical stuff), I’m your gal.

How it works
  1. I’ll send you an invite to join me on a Zoom conference call and chat for 15 minutes about your website. What you like, don’t like and what goals you want it to help you achieve in your business.
  2. I conduct the audit and write the report about your site, including keyword, backlink, site speed and metadata reports. I even compare your competitors!
  3. Then I’ll schedule a time to chat with you and explain the findings via Zoom.
  4. If there are any errors you can’t fix yourself, or I can’t help you fix – I can recommend SEO developers to help you.
What's included
  • A comprehensive written report that outlines all the technical and content issues your site has.
  • A list of your competitors’ keywords and backlinks (to help you identify gaps in your own strategy).
  • A copy of the recorded Zoom chat (so you can revisit it later).
To prepare

 Send me the links to your website so I can review it ready for our briefing chat.

Investment

From just $347.00

 

BUY NOW

BONUS

10% off your first 5 pages of website content you want me to rewrite and optimise for you.

Small website review (up to 7 pages)

You’ve written the content for your website, but you struggled to find the right words to convey what you do to your customers. You’re too close to your business and there’s so much in your head… you just don’t know where to start.

You need another pair of eyes on the words to give you some pointers on how to nail your brand message and engage people. You can’t afford to pay someone to write the content, but you need help.

As someone outside your business – I can see gaps where you can’t and provide recommendations on how to structure the content across your pages.

If I discover your website needs restructuring for max impact – I can create a wireframe (a visual illustration of your site) that shows how to set out the content on each page for a small additional fee.

How it works
  1. Complete my online brief questionnaire so I can get to know your business
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar.
  3. Then we’ll schedule a thirty-minute chat, to confirm your major issues, objectives and decide on a plan of action.
  4. I’ll audit your site and create a report of recommendations on the content and structure only.
What's included
  • An easy-to-read report that outlines the issues I have identified with your website’s content and structure
  • A suggested sitemap if a restructure of your site’s pages is recommended

Optional

Any content you’d like me to write and optimise can be agreed to here, and added onto this project at an additional cost.

Website wireframes can be requested instead of the copy for an additional fee. Please yell out if you’d love more info.

To prepare

I’ll send you my brief questionnaire to complete prior to starting work then I’ll confirm all the details I need in a chat before I get started.

 

Investment

From just $297.00

 

BUY NOW

BONUS

10% discount on any website content you want re-written.

100% personalised guarantee

Your business looks different, inside and out to any other. So, every idea and solution I create is personalised to you and your customers. Because, well, that’s what works.

You get your own personalised pavlova cooked to perfection, for maximum crunch.

As a fellow SEO copywriter, I can also attest to the fact that she really knows her stuff! I'd happily recommend Ali for her writing and SEO skills, but more than that - she's a lovely person to work with.

We've worked together on a number of client projects in the last year. She gives really detailed briefs and enough background for me to see the full picture.

And her feedback is always straight on point - she can spot the gaps so I can come back and fill them.

 

Angela Rodgers

B2B Copywriter

Ali has done an incredible job with our full site copy, 2x wireframes for other sites, and social content.

Her work is of an exceptional standard, and she’s just so darn lovely! Her understanding of the creative and performing arts was a huge asset to us, and she was enthusiastic about our business and a huge encouragement to us.

Ali was professional, reliable and I would work with her again in a heartbeat!

Tim Moxey

Singer Songwriter

Small to medium website content (5-10 pages)

Which websites are best for artists? Well, the plain fact is that even the most professional portfolios fall short because they don’t form a connection with their visitors. I’ve seen plenty of talented musicians, artists and makers fail to make sales because the content wasn’t compelling and click-worthy.

The words on your website are your secret weapon. They have the power to excite people (and not just any people, but the *right* people), get under their skin and encourage them to see your work in exciting new ways.

If you’re ready to start inspiring people and make an impact on the world – I can help you get your message right.

How it works
  1. Complete my online brief questionnaire so I can get to know your business.
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar.
  3. Then we’ll schedule a thirty-minute chat, to confirm your major issues, objectives and I can learn about who you are as a brand so that your content is genuine and effective.
  4. I’ll set up the project in Trello, so you can track the progress and deliverables.
  5. I conduct all your competitor analysis, SEO research and start writing.
What's included
  • Engaging, easy-to-read and benefits-focused content makes your brand shine
  • 30-60 minute client consultation to kick off the project and 15 minutes of check in time each draft
  • Exclusive Trello board to manage your project deliverables
  • 5 hours of SEO & Competitor research (per 5 pages)
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and internal/external links to influencers and industry experts (as necessary)
  • 1 Call to Action per page (or as necessary)
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading included
To prepare

I’ll send you a brief questionnaire for you to complete prior to starting work, then I’ll confirm all the details I need in a chat before I get started.

Investment

From just $1957.00

 

BUY NOW

BONUS

10% discount your first blog booked

Medium to large website content (11+ pages)

You’re ready to do the work and make a real impact on your community. You’re looking to up your connection with your customers, and you want your website content to inspire people to reach out to you.

And you want your browsers to become buyers – and not just that, you want them to align with your cause and share your work. You want *brand advocates* who just get you, and love everything you do. Words have the power to do that.

It’s time to hone in on your brand values, and its personality and convey what you do, and who you do it for in the most genuine, yet exciting way possible.

If this sounds like you – then let’s nail your website content and do it in a way explodes your brand. Big time.

How it works
  1. Complete my online brief questionnaire so I can get to know your business
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar.
  3. Then we’ll schedule a thirty-minute chat, to confirm your major issues, objectives and I can learn about who you are as a brand so that your content is genuine and effective.
  4. I’ll set up the project in Trello, so you can track the progress and deliverables
  5. I conduct all your competitor analysis, SEO research and start writing.
What's included
  • Engaging, easy-to-read and benefits-focused content makes your brand shine
  • 30-60 minute client consultation to kick off the project and 15 minutes of check in time each draft
  • Exclusive Trello board to manage your project deliverables
  • 5 hours of SEO & Competitor research (per 5 pages)
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and internal/external links to influencers and industry experts (as necessary)
  • 1 Call to Action per page (or as necessary)
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading included
To prepare

I’ll send you my brief questionnaire to complete prior to starting work then I’ll confirm all the details I need in a chat before I get started.

 

Investment

From just $3957.00

 

BUY NOW

BONUS

10% discount on Brand Foundations & Tone of Voice session.

Optimise your online store and create a click-frenzy

Do you have an online store that sells anything creative? Want to convert more browsers into buyers? The plain fact is, context sells and if your product descriptions are boring, people will just click right outta there and go somewhere else.

The secret is to create a connection between your products and your customers with personality-driven copy, whipped together with a fat dollop of your story behind each piece.

It’s time to bring some colour and life into your store and make your bank account zing. Sound good? Let’s do it.

How it works
  1. Complete my online brief questionnaire so I can get to know your business.
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar.
  3. Then we’ll schedule a thirty-minute chat, to confirm your major issues, objectives and I can learn about who you are as a brand so that your content is genuine and effective.
  4. I’ll set up the project in Trello, so you can track the progress and deliverables.
  5. I conduct all your competitor analysis, SEO research and start writing.
What's included
  • Engaging, personality-packed and benefits-focused content that makes your products pop
  • 30-60 minute client consultation to kick off the project and 15 minutes of check in time each draft
  • Exclusive Trello board to manage your project deliverables
  • 1.5 hours of SEO & Competitor research (per 5 pages)
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and internal/external links to influencers and industry experts (as necessary)
  • 1 Call to Action per page (or as necessary)
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading included
To prepare

I’ll send you a brief questionnaire for you to complete prior to starting work, then I’ll confirm all the details I need in a chat before I get started.

Investment

From just $87.00 per product description

 

BUY NOW

BONUS

10% discount your first video script or blog booked

Next >> Learn how to Show more work

Ali managed our website copy project meticulously - from start to finish - and wrote engaging, interesting copy for our photography website.

She was communicative and professional as well as being lovely and fun. Highly highly recommend!!

Sarah Spence

Copywriter, Content Copywriting

Ali provided us with a great strategy to implement for our new website. The communication and support throughout the project was excellent.

Rachel Scott

General Manager, Fast Settlement Loans, Fast Settlement Loans

Your questions, answered frankly

I’ve answered many of the common questions I get here,

but if you have another, just holler.

Can you put together a custom package for me?

You betcha. The prices and packages I list on my website aren't one-size-fits-all marketing solutions for every business. Every industry is unique and different things work in different scenarios, for different target markets.

If you're unsure what you might need, we can have a quick chat to uncover what your goals are, and what content you already have and I can put a package together for you. Or, for a more in depth one-one-one session you might like to book in a thirty or sixty-minute strategy session.

How do I book you?

First of all, I'm so bleedin' excited you want to work with me! Second, for a quick response give me a call on 0415 272 150 and if I'm not with a client - I'll give you a call straight back. Or send me a message via my contact page with the content you need, and I'll respond as soon as I can so we can discuss what you need.

What experience do you have in the arts?

As an arts advocate, I work closely with the local organisations and councils to arrange community arts events that inspire and involve people. 

I understand the industry, the way gallery managers and public venues think, so I'm the perfect choice to help you expand your reach.

Plus, I'm always looking for local artists, musicians, makers and performers to collaborate with, and be a part of our events. If you're keen - hit me up.

I've never worked with an arts marketer before, how does it work?

There's nothing worse than working with someone who doesn't have a clear process and is able to lead you through your project, so you know what you're getting, when and for how much.

Arts marketing and strategy is a collaborative and creative process, so here's what you can expect when we work together:

  1. Our project starts with a chat about your creative business and your marketing needs.
  2. If I don't have all the info I need from this call, I'll send you a link to my Project Discovery Form so I can give you a more accurate quote.
  3. You accept the quote and I draw up a Proposal with all the project details, my T&C's and costs for you to approve. Also included will be the scope, the timelines and deposit details.
  4. I'll issue my invoice and book your project into my schedule.
  5. I issue my Project Questionnaire  so I can get to know your business, its target market, how you work and what you create inside and out.
  6. I create a Trello board and invite you to keep track of the project and it's deliverables. Everything is transparent so you can see how I work.
  7. I book in another briefing call (if needed) to clarify any further details
  8. Then I get researching and writing!
  9. In most cases you get a first draft, two rounds of amends and proofreading included.
  10. When you're happy with the content, we've dotted all our i's and crossed our x's and t's and everything has been paid for - you can start using the content.

Got a question? Happy to answer them as we go. Check out my about page for more on me and how I work.

Do you work with brands outside the arts industry?

I sure do. While I love working with creatives, I also have a lot of experience working with brands within all sorts of industries. Want to know more about who I've worked with and what results I've had? Check out my testimonials.

Some of my favourites have been:

 

  • Marketing (virtual assistant and copywriter) SEO website content
  • Disability sector (NDIS service providers and SaaS tech startups): website content, SEO, video scripts, email marketing, social media management, ongoing content strategy
  • Arts industry (artists, photographers, videographers, jewellers, DJs and singer-songwriters): writing website content, artwork descriptions, exhibition proposals, blogs, brochures, online store optimisation
  • Ethical fashion and design – unifying brand message and products, website copy
  • Finance and insurances (boutique finance and specialist disability insurance providers): website copy, blogs and video scripts
  • Health and wellbeing industry (life coaching, personal training, nutrition): sales landing pages
  • And more... 

 

 Think we’d be

a good fit?