Share your story

Content marketing for Artists 

 

Connect the dots

Remember when I said that effective arts marketing inspires a connection between you, your brand and your work? Well, the most powerful way to do this is via the stories you tell in your marketing.

As a creative artist, a musician, a maker or performer, there is a story at the core of each piece of work you create, each song you write and each performance you give. But I like to think of them more as *opportunities*.

 

 

Ali Strachan storytelling in marketing

Who, what, how, where and why

In marketing circles, this is called your ‘why’ (thanks Simon Sinek), but it’s also what gives your work life. It’s what makes it – and you – relatable (and irresistible!).

In today’s values-based economy, more and more consumers are driven to make purchase decisions because their values and beliefs align with those of the brands they buy from, so the way we share those values is so important.

A perfect online portfolio just isn’t going to cut it in today’s competitive, creative marketplace.

So, when we work together, I’ll help you uncover and share your most compelling brand stories that will make what you do irresistibly delectable, and attract the types of customers that are *perfect* for you.

Read of for more marketing tips for artists, performers, makers and musicians like you.

Don’t know what to blog about? I got you covered.

You’ve got your fingers poised over the keyboard and the cursor is blinking at you, but when it comes to blogging you have no.freaking.idea what to write about.

It feels like all the content has already been written and you don’t just want to do more of the same. If you’re looking for a flash of inspiration and are comfortable writing your own blogs, then this session is perfect for you. I’ll provide that inspiration to get you going again.

So, if you’re unsure where to start you’re in the right place. You’ll walk away with a blog calendar with 12 months’ worth of content ideas for the next year. What a clever investment that is!

How it works

I’ll send you an invite to join me on a Zoom conference call and chat for 30 minutes where we discuss the best ways to provide helpful content your customers love.

What's included
  • Copy of the recorded Zoom chat (so you can revisit it later)
  • A blog content calendar with ideas, populated and ready for you to start writing
  • A sneaky peak into how I write my blogs (and some of my favourite tools)
  • Some handy search engine optimisation (SEO) tricks to help you come up with blogs that also help your website rank
To prepare

Send me the links to your website and blog, links to your social profiles, an example email newsletter and anything else you’re using to market your business.

I’ll review it all before our session, so you know I’m not coming in cold.

Investment

Just $197.00

 

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BONUS

Content Strategy Template, Blog writing cheat sheet   

Blog writing 

I know you’ve already got your plate full. And if you’re honest, you’re not sure you’re cut out to create top-quality blogs that are going to give you the returns you need from them.

Lucky for you – I’m your secret word-wielding weapon.

Blog articles are the perfect space for you to share your story and give them an insight into what it means to create the things you do. They can answer common customer FAQs, position you as a thought-leader and humanise your brand.

And a good blog strategy will help your site get found on Google. Yew!

How it works
  1. If you’ve got topics in mind, I’ll give you a ballpark quote to approve. Or if you’re unsure – we can chat about what questions and what issues your customers regularly encounter, so you can create valuable content they’ll love.
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar. Easy as pie.
  3. Then we’ll schedule a thirty-minute chat, to confirm what you want covered, the tone, the length and any research or interviews you’d love me to conduct.
  4. I’ll set up the project in Trello, so you can track the progress and see the sources of the info I find for your article.
  5. Time to research, confirm keywords and start writing.
What's included
  • An easy-to-read, engaging and researched article that aligns with your brief
  • 30 minute chat to kick off the project and 15 minutes of check-in time each draft
  • Exclusive Trello board to manage your project deliverables
  • 30 mins of SEO & competitor research per blog
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and internal/external links to influencers and industry experts
  • 2 image suggestions with metadata included
  • 5 social media snippets to help with shareability
  • 1 Call to Action – to ask readers to contact you regarding an offer or similar
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading
To prepare

I’ll send you a blogging brief, for you to complete prior to starting work, then I’ll confirm all the details I need in our brief chat before I get started.

Investment

From just $315.00

 

BUY NOW

BONUS

10% discount on your first Video Script

Alison’s mindful approach to questioning enabled me to express my views in a way that felt extremely valued. The finished article is a piece that is very impressive.

Sam Randall

Artist, Sam Randall Art

Intro video scripts for your website and socials

Have you been secretly binge-watching IGTV (and wishing you could create juicy videos just like your competitors)?

Want to engage your website visitors and encourage them to learn more about you?

Intro videos invite connection and let people see who is behind your brand. They’re the perfect way to share your story and touch on why and what you create.

When you’re so close to your business it can be hard to know what to say. That’s where I can help.

How it works
  1. Whether you want an intro video, or one that covers a product or service you offer we begin with a brief chat about what you want to cover in your video.
  2. I’ll whip up proposal agreement for you to approve and an invoice so you can secure your spot in my calendar.
  3. Then we’ll schedule an in depth 30 minute chat, to confirm what you want covered, the tone, the length, the specs (visuals, music and voice over) and any research you’d love me to conduct.
  4. I’ll set up the project in Trello, so you can track the progress and deliverables.
  5. Then it’s time to research and start writing.
What's included
  • Two detailed concepts to choose from and develop your chosen one
  • An engaging and researched script that aligns with your brief
  • 30 minute chat to kick off the project and 15 minutes of check-in time each draft
  • Exclusive Trello board to manage your project deliverables
  • Image suggestions (slides or animations if required) for use within the video
  • 5 social media snippets to help with shareability
  • 1 Call to Action – to ask viewers to contact you regarding an offer or similar
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading
  • Transcript in plain text (if required)
To prepare

I’ll send you a brief questionnaire for you to complete prior to starting work, then I’ll confirm all the details I need in a chat before I get started.

Investment

From $497.00

 

BUY NOW

BONUS

10% discount your first blog booked

Next >> Learn how to Nail your website

Ali shows a dedication to her craft and to the stories that she puts together. She always takes the time to understand her subject.

I’ve noticed the intricacies that she comes up with based on interviews she has done with me. She finds the heart of an issue and follows that path.

Alinta Krauth

Artist

Ali was able to capture the true essence of my values, mission and most of all the heart of my business and express it in a way I could not do myself.

I am truly grateful and appreciative of her time, work and commitment to my project.

Astarea Rae

Owner, Love Yourself Healthy

Your questions, answered frankly

I’ve answered many of the common questions I get here,

but if you have another, just holler.

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