Website Copy

For artists and organisations

Promote your art online. Turn browsers into buyers.

Art is discovered by ordinary people on the internet. It’s no longer confined to galleries. And websites are the new artist portfolios.

Being online means your work can be seen by hundreds, or even thousands, in a very short time. Found, shared, ‘liked’ or ‘pinned’. Viewers become fans, followers and best of all, collectors.

Have you got an online portfolio you’re proud of?

Unfortunately, social media alone isn’t enough to help you promote your art online.

Stand out like amber on an indigo canvas.

Get your art out to the world using your digital presence. Don’t blend in with countless others. You create art because you’re passionate about it. Let that passion come out on top by offering your browsers an online experience that compels them become collectors.

You need to build a profile and you need to stand out. 

Catch the eyes of collectors and buyers with an eye-popping website that captures imaginations and inspires action.


Reach the right people, and sell more art online.

The art market is changing. More art collectors and buyers are looking, and buying, art online (websites and social media).

Here’s 5 reasons why:

  1. Convenience
  2. Competitive pricing
  3. Avoiding the ‘intimidating’ art world
  4. Access to artworks can’t get elsewhere
  5. Information about artists and ease of research

Besides, even if a potential collector sees your work in the gallery, they may go home and search for your website to learn more. 

Artsy online collector report

What happens when they can’t find you, or worse, they find a similar artist and fall for them instead? There are more online creative businesses than ever before. Are you ready to compete with all the online noise?

It takes more than a pretty website and colourful images to get buyers digging deep. Art lovers are influenced by emotional connections.

Young art buyers say they want “some kind of feeling” before buying art. Connecting with your audience is the key to growing engagement.

The words on your website are your secret weapon.

Words move people. Words can excite people. Tell your story on your website. Back it up on social media. I’ll help you make more money by writing your online words and telling your story.

Are you ready for punchy, powerful copy to match your premium pieces?


How it works

You complete my Questionnaire, so I can get to know you, and your work, inside out.

We’ll clarify all the details via Zoom, then I’ll get writing.

If you’d like me to create wireframes (visual maps of each page) we can discuss this too.


What's included

All website copy is created with best search engine optimisation (SEO) practices in mind and includes:

  • User and SEO-friendly copy, title tags, meta descriptions, image alt text and internal links
  • Comprehensive, researched copy that aligns with your brief
  • 30 minute client consultation to kick off the project and 15 minutes of check in time each draft
  • Exclusive Trello board to manage your project deliverables
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and
     internal/external links stats or industry experts (if required)
  • 1 Call to Action per page – to ask readers to contact you regarding an offer or similar
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading


To prepare

Send me the links to your old website, blog, links to your social profiles, an example email newsletter and anything else you’re using to promote your work.


5 page basic site from $2297.00



I’ve gained so much from working with Ali. First rate copywriting based on an excellent knowledge of my business – written for people… but had all the juicy SEO stuff expertly weaved in the background.

Jeremy Curran

Director, Red Soda Band

Ali was a dream to work with. She took my collection of thoughts and brand identity and combined them into a powerful website page. From the layout right down to dot point comments, the copy is faultless and portrays me exactly as I was hoping for!

Tammy Quire

Artist, Art Educator & Art Therapist, Tammy's Art Studio

As a fellow SEO copywriter, I can also attest to the fact that she really knows her stuff! I’d happily recommend Ali for her writing and SEO skills, but more than that – she’s a lovely person to work with. 

Angela Rodgers

B2B Copywriter

Ali managed our website copy project meticulously – from start to finish – and wrote engaging, interesting copy for our photography website. She was communicative and professional as well as being lovely and fun. Highly highly recommend!!

Sarah Spence

Copywriter, Content Copywriting

Ready to get to the heart of your creative practice?

I acknowledge the Aboriginal and Torres Strait Islander peoples as the first inhabitants of Australia. I pay my respects to the Elders past and present as the traditional Custodians of the lands and waters.

I acknowledge their living culture and their traditional art forms. I recognise that the land where I live, learn and work is Yugerra land and sovereignty was never ceded. I’m committed to building and sustaining respect and understanding between Indigenous and non-Indigenous artists.