Website Copy

Toe-curling on-brand seo copy
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Promote your art online. Turn browsers into buyers.

There are literally hundreds of thousands of webpages online showcasing and selling art and creative products. So, how do you get *your* artwork seen by collectors and curators who matter?

You need spine-tingling, search engine optimised copy that showcases your brand and its purpose. And importantly, it needs to speak your buyer’s language. That’s where I come in.

As website copywriter, I’ll learn everything I can about your collectors. Then I’ll use my search-engine smarts and arts industry knowledge to promote your art online – and attract the right people.

Reach the right people, and sell more art online.

It takes more than a pretty website and colourful images to get buyers digging deep. Art lovers are looking for that emotional connection.

And the research agrees. Young art buyers want “some kind of feeling” before buying artwork.

Your words are your secret weapon. Let’s get them right.


Promote your art online
How it works

You complete my Questionnaire, so I can get to know you, and your work, inside out.

We’ll clarify all the details via Zoom, then I’ll get writing.

If you’d like me to create wireframes (visual maps of each page) we can discuss this too.


What's included

All website copy is created with best search engine optimisation (SEO) practices in mind and includes:

  • User and SEO-friendly copy, title tags, meta descriptions, image alt text and internal links
  • Comprehensive, researched copy that aligns with your brief
  • 30 minute client consultation to kick off the project and 15 minutes of check in time each draft
  • Exclusive Trello board to manage your project deliverables
  • Keyword-optimised copy, including page titles, meta descriptions, body copy and
     internal/external links stats or industry experts (if required)
  • 1 Call to Action per page – to ask readers to contact you regarding an offer or similar
  • 1 Skeleton Draft, 1 Main draft, 2 rounds of amends and proofreading


To prepare

Send me the links to your old website, blog, links to your social profiles, an example email newsletter and anything else you’re using to promote your work.


5 page basic site from $2297.00



I’ve gained so much from working with Ali. First rate copywriting based on an excellent knowledge of my business – written for people… but had all the juicy SEO stuff expertly weaved in the background.

Jeremy Curran

Director, Red Soda Band

Ali was a dream to work with. She took my collection of thoughts and brand identity and combined them into a powerful website page. From the layout right down to dot point comments, the copy is faultless and portrays me exactly as I was hoping for!

Tammy Quire

Artist, Art Educator & Art Therapist, Tammy's Art Studio

As a fellow SEO copywriter, I can also attest to the fact that she really knows her stuff! I’d happily recommend Ali for her writing and SEO skills, but more than that – she’s a lovely person to work with.

Angela Rodgers

B2B Copywriter

Ali managed our website copy project meticulously – from start to finish – and wrote engaging, interesting copy for our photography website. She was communicative and professional as well as being lovely and fun. Highly highly recommend!!

Sarah Spence

Copywriter, Content Copywriting

Ready to get to the heart of your creative practice?

I acknowledge the Aboriginal and Torres Strait Islander peoples as the first inhabitants of Australia. I pay my respects to the Elders past and present as the traditional Custodians of the lands and waters.

I acknowledge their living culture and their traditional art forms. I recognise that the land where I live, learn and work is Yugembah, Jagera/Yugerra, Turrbul and Bundjalung land and sovereignty was never ceded. I’m committed to building and sustaining respect and understanding between Indigenous and non-Indigenous artists.